LA Radio and Television Media Representing Our Community!

ANNUAL PUBLIC SERVICE MEDIA WORKSHOP
Presented by: Southern California Broadcasters Association (SCBA) & Print, Interactive, Radio & Television Educational Society (PIRATES), Wednesday, October 13, 2010

The morning will be kicked off with a panel of media experts that will address their experience of working with community groups, provide the ins and outs of PSA procedures and requirements, followed by a question and answer session. This workshop is designed to help non-profit organizations throughout Southern California obtain optimum benefit from their use of broadcast Air time.

CONFIRMED MEDIA
*ABC7, Ruth House, Public Affairs Supervisor

*CBS2 / KCAL9, Olivia Campos-Bergeron, Community Affairs Director

*CityTV of Santa Monica, Robin Gee, PIRATES President/CityTV Cable Mgr

*LA 18/KSCI-TV, Joyce Shimazu, Director of Community Relations

*KTLA-TV, Stephanie Medina Rodriguez, Corporate Initiative Marketing Manager

*KABC-AM / KLOS-FM, Roxane Requio, Promotions Director

*KFRG-FM/KXFG-FM/KVFG-FM/KRAK-AM, Jeff Davis, News Director

*KHHT-FM, Josefa Salinas, Community Affairs Director/Morning Show News Anchor

*KROQ-FM/KROQ HD-2/KCBS-FM/KTWV-FM/KRTH-FM/KAMP-FM, Massimo Bordonaro, PA Producer

*SCBA, LaFern Cusack, Community Dir & Host KSPN-AM & Radio Disney AM1110

HOW TO WRITE CREATIVE, CLEVER COPY AND DEVELOP IDEAS
Larry Gifford
The former Program Director of the ESPN Radio Network and Sports Director of Fox Sports Radio has spent more than 20 years on and off the air accumulating experience, accolades and unprecedented ratings growth along the way.

WORKING WITH PRINT MEDIA
Kathleen Sterling
Publisher of Warner Center News/Las Virgenes Enterprise/Valley Vantage

More Media To Be Confirmed

Date: Wednesday, October 13, 2010

Time: 8:30am Check in / 9:00am-12:00pm Program

Where: The Beverly Garland Holiday Inn, Vineland Avenue, N. Hollywood, CA 91602
The Father Serra Room

Cost: $40.00 [or $50.00 at the door. Check or exact change is appreciated].

Info: Includes parking and continental breakfast. Reserve by Thursday, October 7, 12 noon.

Pay Online Now: http://www.piratesla.org
Or Call: 1-800-PLANK(15) or
via e-mail to Yvonne Voisin at voisincom@aol.com
If you reserve and fail to attend, you will be billed. No refunds.

Make All Checks Payable to: PIRATES
Pay Online Now: http://www.piratesla.org

Got Social Media? Are You Doing it Right? Featured Speaker: Sally Falkow, APR, PR Trainer of the Year

We’re all fans of some causes on Facebook and for some, have begun conversation on Twitter with supporters. And if you haven’t already created these elements for your nonprofit, find out what you should be doing.

Don’t just come and find out how to create a Facebook fan page and Twitter account, learn why social media can be an integral part of your communications plan and find out if you’re doing it right. (Photo ID: Sally Falkow, APR, PR Trainer of the Year, Senior Fellow, Society for New Communications Research)

Featured Speaker:
Sally Falkow, APR, PR Trainer of the Year, Senior Fellow, Society for New Communications Research

Sally Falkow has successfully been building brand strategies for companies and individuals for over twenty years. Since 1999 she has translated her communication and PR skills to the Internet and is now considered to be an expert in social media: blogs, RSS feeds and content syndication. She was named PR Trainer of the Year in December 2009 for her Social Media Bootcamp classes. She has trained over 300 agency and corporate PR executives in social media strategy and implementation .

Education and Experience: Raised in South Africa, Sally had the benefit of a British education. She studied Public Relations and Communication at the University of South Africa and lectured in PR and Communication Theory at the university level for five years. She also taught Consumer and Buyer Behavior and Marketing for the Oxford-Brookes University (UK) Commerce Degree program.

Sally holds the Accreditation in Public Relations (APR) which is recognized by the Public Relations Society of America and she is a Senior Fellow and Advisory Board Member of the Society for New Communications Research. She is a member of the Social Media Club and launched this initiative in the Los Angeles area. The Social Media Club is active in promoting new media education and standards – such as the format for the social media press release.

Date: Wednesday, September 22, 2010

Time: 8:30 a.m. Check-in, Networking and Continental Breakfast
9:00 a.m. to 10:00 a.m. Program

Location: Taix French Restaurant. 1911 W Sunset Blvd. Los Angeles, CA 90026 (One Block East of Alvarado).

Cost (click on links to pay now): * $17 members * $22 non-members
Reserve by Friday, September 17th - 12 noon to 1-800-PLANK(15) or via e-mail to Yvonne Voisin at voisincom@aol.com

About Your Reservation and Paying Online
As a non-profit organization every dollar counts! If you reserve via phone, email or website and fail to attend, you will be billed. You can pay ahead of the meeting via the online links below or pay with cash or check at the door. Exact change is appreciated. Reserve your spot by calling 1-800-PLANK(15) or via e-mail to Yvonne Voisin at voisincom@aol.com

If you reserve and fail to attend, you will be billed. You can pay ahead of the meeting on-line via PayPal or pay with cash or check at the door. Exact change is appreciated.

Check Out Our Monthly Meetings 2010-2011
PIRATES’ monthly events, renowned media mixers, and joint events with SCBA and other community organizations are designed to give members the tools and contacts they need to succeed. Each meeting takes place the second Wednesday of each month unless otherwise noted. Time and location varies. Click here to view Event Calendar.
We need volunteers to help us make our organization successful. Could you please help out?

About PIRATES
PIRATES (Print Interactive Radio & Television Educational Society) is dedicated to helping nonprofits to more effectively work with the media. It is the only L.A. area association that offers regular opportunities for nonprofits, the media, and other communications professionals to network.

Founded in 1955, PIRATES is a nonprofit 501(c) 3 organization and membership is open to media public affairs professionals, nonprofit organizations, government agencies, and communications firms and individuals.

PIRATES' volunteer Board of Directors includes representatives from each of these areas. The organization embraces the broad spectrum of community needs and issues. PIRATES also embraces the rich diversity of our community, which is reflected in our membership and on our Board.