Sports-Related Cause Marketing- How to Get in the Game

PIRATES MEETING
Wednesday, May 12, 2010 - 8:30am
ESPN Zone @ L.A. LIVE
http://www.piratesla.org/

The new realities facing sports and cause-related marketing offer tremendous opportunities for nonprofits to team up with sports-related partners to enhance their communications and fundraising efforts. Join us for our first annual Sports-Related Cause Marketing event, featuring three luminaries of the field who will help guide you on how to tie-in with local teams and players for your organization and clients. This special event will be held in the heart of L.A.’s vibrant sports scene, L.A. LIVE, home to Staples Center.

Special Guest Speakers

Janet Clayton
President, ThinkCure
The official charity of the Los Angeles Dodgers


Janet Clayton, an award-winning journalist and former executive at the Los Angeles Times, is the first President of ThinkCure. ThinkCure, launched in July 2007 by the Los Angeles Dodgers, the McCourt family, the City of Hope, and Childrens Hospital Los Angeles, is a charity whose purpose is to raise funds to support cancer research, and whose mission is to find a cure for cancer.

ThinkCure is the official charity of the Los Angeles Dodgers and is supported by KCAL 9, USC Athletics and Major League Baseball, and benefits the City of Hope and Childrens Hospital, which both serve the large and diverse population of Greater Los Angeles.

Clayton, a native of Los Angeles, had a distinguished 30-year career at the Los Angeles Times, starting when she was still a Phi Beta Kappa student at USC. She was a reporter; Editor of the Editorial Pages, where she determined the Times' official opinions; California Editor, where she ran the largest news staff; and a key member of the paper's leadership team. She also won numerous accolades for excellence in her profession, including recognition as the editor of two Pulitzer-prize winning series. http://www.thinkcure.org/
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Jeri Ramos
Manager of Strategic Partnerships
Los Angeles Sparks

The Los Angeles Sparks are the premier team in the WNBA, committed to being the best on and off the court. The team focuses on making significant contributions in the community, particularly in the areas of health and wellness, education and literacy, and improving the lives of underserved girls and women. As Manager of Strategic Partnerships for the Los Angeles Sparks, Jeri builds community, corporate, and fan-based alliances that generate revenue and visibility for the team.

Prior to her role with the LA Sparks, Jeri served as Regional Vice President for the American Lung Association, Senior Vice President of Youth Market for the American Heart Association and Corporate Development Director for City Year Greater Philadelphia. Her work with these organizations included partnerships with Los Angeles Clippers, Golden State Warriors, Utah Jazz, and the Philadelphia Eagles.

Jeri holds a Bachelors Degree in social work from Virginia Commonwealth University and a Masters Degree in Social Science and Social Research from Bryn Mawr College. http://www.lasparks.com/

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Howard K. Brodwin
Managing Director, Team Marketing Systems
Founder, SportsandSocialChange.org

Howard is the Managing Director at Team Marketing Systems, where he provides marketing and brand strategy consulting for sports brands and properties, consumer products and emerging media firms.

His expertise includes brand positioning and activation, grassroots and experiential marketing programs, public relations and social media campaigns, as well as writing business plans, revenue modeling and partnership development.

Howard is also the founder of SportsandSocialChange.org, a resource for the sports non-profit space and he has provided pro bono marketing services for organizations such as Special Olympics, Disney GOALS, Pay it Forward Challenge, Amateur Athletic Foundation, Inner City Games and the LA84 Foundation. http://www.teammarketingsystems.com/ http://www.sportsandsocialchange.org/

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Date:
Wednesday, May 12, 2010

Time:
8:30 a.m. Check-in and Breakfast by Wolfgang Puck Catering
9:00am Program (approx. 1 hour)

Location:
ESPN Zone @ L.A. LIVE
1011 S. Figueroa Street, Suite B101
Los Angeles, CA 90015
Tel. 213.765.7079

Directions and Parking Map:
LA LIVE Olympic East Garage (Entrance is on Olympic)
CLICK HERE FOR MAP

Cost:
$17 PIRATES Members -$22 Non-Members
Includes breakfast and 2-hour parking in LA LIVE Olympic East Garage

RSVP REQUIRED or PAY NOW TO RESERVE YOUR SPOT:
Reserve by Monday, May 10th, 12 noon to
1-800-PLANK(15) or via e-mail to Yvonne Voisin at voisincom@aol.com

***If you reserve and fail to attend, you will be billed. You can pay ahead of the meeting on-line via PayPal at http://www.piratesla.org/ or pay with cash or check at the door. Exact change is appreciated.***

About ESPN Zone:
ESPN Zone @ L.A. LIVE is the home of L.A.'s ultimate sports viewing experience. Immerse yourself in sports on one of over 150 large High Definition televisions! Or test your skills in our Sports Arena on over 45 interactive games and attractions! ESPN Zone @ L.A. LIVE offers affordable lunch specials, a unique Happy Hour and a family fun friendly atmosphere. So come to where we know L.A. sports fans best: ESPN Zone @ L.A. LIVE!
http://www.espnzone.com/losangeles

For more information: http://www.piratesla.org/