LA Radio and Television Media Representing Our Community!

ANNUAL PUBLIC SERVICE MEDIA WORKSHOP
Presented by: Southern California Broadcasters Association (SCBA) & Print, Interactive, Radio & Television Educational Society (PIRATES), Wednesday, October 13, 2010

The morning will be kicked off with a panel of media experts that will address their experience of working with community groups, provide the ins and outs of PSA procedures and requirements, followed by a question and answer session. This workshop is designed to help non-profit organizations throughout Southern California obtain optimum benefit from their use of broadcast Air time.

CONFIRMED MEDIA
*ABC7, Ruth House, Public Affairs Supervisor

*CBS2 / KCAL9, Olivia Campos-Bergeron, Community Affairs Director

*CityTV of Santa Monica, Robin Gee, PIRATES President/CityTV Cable Mgr

*LA 18/KSCI-TV, Joyce Shimazu, Director of Community Relations

*KTLA-TV, Stephanie Medina Rodriguez, Corporate Initiative Marketing Manager

*KABC-AM / KLOS-FM, Roxane Requio, Promotions Director

*KFRG-FM/KXFG-FM/KVFG-FM/KRAK-AM, Jeff Davis, News Director

*KHHT-FM, Josefa Salinas, Community Affairs Director/Morning Show News Anchor

*KROQ-FM/KROQ HD-2/KCBS-FM/KTWV-FM/KRTH-FM/KAMP-FM, Massimo Bordonaro, PA Producer

*SCBA, LaFern Cusack, Community Dir & Host KSPN-AM & Radio Disney AM1110

HOW TO WRITE CREATIVE, CLEVER COPY AND DEVELOP IDEAS
Larry Gifford
The former Program Director of the ESPN Radio Network and Sports Director of Fox Sports Radio has spent more than 20 years on and off the air accumulating experience, accolades and unprecedented ratings growth along the way.

WORKING WITH PRINT MEDIA
Kathleen Sterling
Publisher of Warner Center News/Las Virgenes Enterprise/Valley Vantage

More Media To Be Confirmed

Date: Wednesday, October 13, 2010

Time: 8:30am Check in / 9:00am-12:00pm Program

Where: The Beverly Garland Holiday Inn, Vineland Avenue, N. Hollywood, CA 91602
The Father Serra Room

Cost: $40.00 [or $50.00 at the door. Check or exact change is appreciated].

Info: Includes parking and continental breakfast. Reserve by Thursday, October 7, 12 noon.

Pay Online Now: http://www.piratesla.org
Or Call: 1-800-PLANK(15) or
via e-mail to Yvonne Voisin at voisincom@aol.com
If you reserve and fail to attend, you will be billed. No refunds.

Make All Checks Payable to: PIRATES
Pay Online Now: http://www.piratesla.org

Got Social Media? Are You Doing it Right? Featured Speaker: Sally Falkow, APR, PR Trainer of the Year

We’re all fans of some causes on Facebook and for some, have begun conversation on Twitter with supporters. And if you haven’t already created these elements for your nonprofit, find out what you should be doing.

Don’t just come and find out how to create a Facebook fan page and Twitter account, learn why social media can be an integral part of your communications plan and find out if you’re doing it right. (Photo ID: Sally Falkow, APR, PR Trainer of the Year, Senior Fellow, Society for New Communications Research)

Featured Speaker:
Sally Falkow, APR, PR Trainer of the Year, Senior Fellow, Society for New Communications Research

Sally Falkow has successfully been building brand strategies for companies and individuals for over twenty years. Since 1999 she has translated her communication and PR skills to the Internet and is now considered to be an expert in social media: blogs, RSS feeds and content syndication. She was named PR Trainer of the Year in December 2009 for her Social Media Bootcamp classes. She has trained over 300 agency and corporate PR executives in social media strategy and implementation .

Education and Experience: Raised in South Africa, Sally had the benefit of a British education. She studied Public Relations and Communication at the University of South Africa and lectured in PR and Communication Theory at the university level for five years. She also taught Consumer and Buyer Behavior and Marketing for the Oxford-Brookes University (UK) Commerce Degree program.

Sally holds the Accreditation in Public Relations (APR) which is recognized by the Public Relations Society of America and she is a Senior Fellow and Advisory Board Member of the Society for New Communications Research. She is a member of the Social Media Club and launched this initiative in the Los Angeles area. The Social Media Club is active in promoting new media education and standards – such as the format for the social media press release.

Date: Wednesday, September 22, 2010

Time: 8:30 a.m. Check-in, Networking and Continental Breakfast
9:00 a.m. to 10:00 a.m. Program

Location: Taix French Restaurant. 1911 W Sunset Blvd. Los Angeles, CA 90026 (One Block East of Alvarado).

Cost (click on links to pay now): * $17 members * $22 non-members
Reserve by Friday, September 17th - 12 noon to 1-800-PLANK(15) or via e-mail to Yvonne Voisin at voisincom@aol.com

About Your Reservation and Paying Online
As a non-profit organization every dollar counts! If you reserve via phone, email or website and fail to attend, you will be billed. You can pay ahead of the meeting via the online links below or pay with cash or check at the door. Exact change is appreciated. Reserve your spot by calling 1-800-PLANK(15) or via e-mail to Yvonne Voisin at voisincom@aol.com

If you reserve and fail to attend, you will be billed. You can pay ahead of the meeting on-line via PayPal or pay with cash or check at the door. Exact change is appreciated.

Check Out Our Monthly Meetings 2010-2011
PIRATES’ monthly events, renowned media mixers, and joint events with SCBA and other community organizations are designed to give members the tools and contacts they need to succeed. Each meeting takes place the second Wednesday of each month unless otherwise noted. Time and location varies. Click here to view Event Calendar.
We need volunteers to help us make our organization successful. Could you please help out?

About PIRATES
PIRATES (Print Interactive Radio & Television Educational Society) is dedicated to helping nonprofits to more effectively work with the media. It is the only L.A. area association that offers regular opportunities for nonprofits, the media, and other communications professionals to network.

Founded in 1955, PIRATES is a nonprofit 501(c) 3 organization and membership is open to media public affairs professionals, nonprofit organizations, government agencies, and communications firms and individuals.

PIRATES' volunteer Board of Directors includes representatives from each of these areas. The organization embraces the broad spectrum of community needs and issues. PIRATES also embraces the rich diversity of our community, which is reflected in our membership and on our Board.

Sports-Related Cause Marketing- How to Get in the Game

PIRATES MEETING
Wednesday, May 12, 2010 - 8:30am
ESPN Zone @ L.A. LIVE
http://www.piratesla.org/

The new realities facing sports and cause-related marketing offer tremendous opportunities for nonprofits to team up with sports-related partners to enhance their communications and fundraising efforts. Join us for our first annual Sports-Related Cause Marketing event, featuring three luminaries of the field who will help guide you on how to tie-in with local teams and players for your organization and clients. This special event will be held in the heart of L.A.’s vibrant sports scene, L.A. LIVE, home to Staples Center.

Special Guest Speakers

Janet Clayton
President, ThinkCure
The official charity of the Los Angeles Dodgers


Janet Clayton, an award-winning journalist and former executive at the Los Angeles Times, is the first President of ThinkCure. ThinkCure, launched in July 2007 by the Los Angeles Dodgers, the McCourt family, the City of Hope, and Childrens Hospital Los Angeles, is a charity whose purpose is to raise funds to support cancer research, and whose mission is to find a cure for cancer.

ThinkCure is the official charity of the Los Angeles Dodgers and is supported by KCAL 9, USC Athletics and Major League Baseball, and benefits the City of Hope and Childrens Hospital, which both serve the large and diverse population of Greater Los Angeles.

Clayton, a native of Los Angeles, had a distinguished 30-year career at the Los Angeles Times, starting when she was still a Phi Beta Kappa student at USC. She was a reporter; Editor of the Editorial Pages, where she determined the Times' official opinions; California Editor, where she ran the largest news staff; and a key member of the paper's leadership team. She also won numerous accolades for excellence in her profession, including recognition as the editor of two Pulitzer-prize winning series. http://www.thinkcure.org/
____________

Jeri Ramos
Manager of Strategic Partnerships
Los Angeles Sparks

The Los Angeles Sparks are the premier team in the WNBA, committed to being the best on and off the court. The team focuses on making significant contributions in the community, particularly in the areas of health and wellness, education and literacy, and improving the lives of underserved girls and women. As Manager of Strategic Partnerships for the Los Angeles Sparks, Jeri builds community, corporate, and fan-based alliances that generate revenue and visibility for the team.

Prior to her role with the LA Sparks, Jeri served as Regional Vice President for the American Lung Association, Senior Vice President of Youth Market for the American Heart Association and Corporate Development Director for City Year Greater Philadelphia. Her work with these organizations included partnerships with Los Angeles Clippers, Golden State Warriors, Utah Jazz, and the Philadelphia Eagles.

Jeri holds a Bachelors Degree in social work from Virginia Commonwealth University and a Masters Degree in Social Science and Social Research from Bryn Mawr College. http://www.lasparks.com/

_________________

Howard K. Brodwin
Managing Director, Team Marketing Systems
Founder, SportsandSocialChange.org

Howard is the Managing Director at Team Marketing Systems, where he provides marketing and brand strategy consulting for sports brands and properties, consumer products and emerging media firms.

His expertise includes brand positioning and activation, grassroots and experiential marketing programs, public relations and social media campaigns, as well as writing business plans, revenue modeling and partnership development.

Howard is also the founder of SportsandSocialChange.org, a resource for the sports non-profit space and he has provided pro bono marketing services for organizations such as Special Olympics, Disney GOALS, Pay it Forward Challenge, Amateur Athletic Foundation, Inner City Games and the LA84 Foundation. http://www.teammarketingsystems.com/ http://www.sportsandsocialchange.org/

________________
Date:
Wednesday, May 12, 2010

Time:
8:30 a.m. Check-in and Breakfast by Wolfgang Puck Catering
9:00am Program (approx. 1 hour)

Location:
ESPN Zone @ L.A. LIVE
1011 S. Figueroa Street, Suite B101
Los Angeles, CA 90015
Tel. 213.765.7079

Directions and Parking Map:
LA LIVE Olympic East Garage (Entrance is on Olympic)
CLICK HERE FOR MAP

Cost:
$17 PIRATES Members -$22 Non-Members
Includes breakfast and 2-hour parking in LA LIVE Olympic East Garage

RSVP REQUIRED or PAY NOW TO RESERVE YOUR SPOT:
Reserve by Monday, May 10th, 12 noon to
1-800-PLANK(15) or via e-mail to Yvonne Voisin at voisincom@aol.com

***If you reserve and fail to attend, you will be billed. You can pay ahead of the meeting on-line via PayPal at http://www.piratesla.org/ or pay with cash or check at the door. Exact change is appreciated.***

About ESPN Zone:
ESPN Zone @ L.A. LIVE is the home of L.A.'s ultimate sports viewing experience. Immerse yourself in sports on one of over 150 large High Definition televisions! Or test your skills in our Sports Arena on over 45 interactive games and attractions! ESPN Zone @ L.A. LIVE offers affordable lunch specials, a unique Happy Hour and a family fun friendly atmosphere. So come to where we know L.A. sports fans best: ESPN Zone @ L.A. LIVE!
http://www.espnzone.com/losangeles

For more information: http://www.piratesla.org/

PIRATES APRIL 14, 2010 MEETING

MARKETING YOUR NONPROFIT
TO CORPORATE SPONSORS

Developing non-profit and corporate partnerships can create significant results. This panel will feature speakers who are interested in working with non-profits to create collaborations that can help your non-profit gain resources and visibility. Learn what these corporations look for in a potential partner, what resources can be made available and what they are looking for in return.

Special Guest Speakers

Carol Jackson
Vice President of External Affairs, Macy’s


Danielle Mosher
Executive Director-Marketing, KCBS 93.1 FM

Josefa Salinas
News Anchor, Community Affairs Director, HOT 92.3 FM
Date
Wednesday, April 14, 2010

Time
8:30 a.m. Check-in, networking and continental breakfast
9:00 a.m. to 10:00 a.m. Program

Place
Taix Restaurant
1911 Sunset Boulevard
Los Angeles, CA 90026
(One block East of Alvarado)

Cost
$17 PIRATES Members $22 Non-Members
Click Here to Pay Now

CLICK HERE TO PAY NOW or Reserve by
Monday, April 12th at noon to
1-800-PLANK(15) or via e-mail to Yvonne Voisin at voisincom@aol.com.

If you reserve and fail to attend, you will be billed. You can pay ahead of the meeting on-line via PayPal at www.piratesla.org or pay with cash or check at the door. Exact change is appreciated.

PROVIDING VALUE TO YOUR ORGANIZATION: How to balance being a one person shop for communications and development.

Raising awareness and raising funding are often tasks that go hand-in-hand for non-profits.

This informative session will be full of strategies for managing grants, events, donor databases, thank you letters, mailing campaigns, marketing, public relations, web sites and social networking without losing efficiency. You’ll also get tips and resources on getting more media exposure and taking advantage of free and discounted services.




In these days of doing more with less, this discussion is a must for all of us in these tough economic times.



Panelists:

Marisol Barrios
Director of Communications and Advocacy
Hillsides
Hillsides has always created safe places for children; strengthened families, provided special education; and advocated for children’s rights. From its inception in 1913 as an Episcopal Orphanage, The Church Home for Children, until its present-day status as a private, nonprofit foster care and treatment center, Hillsides has never wavered from its commitment to creating a safe place for children. Although it began as an orphanage, Hillsides now works to end the cycle of child abuse that destroys children and tears families apart. Loving care, therapeutic healing, special education, family crisis intervention and children's rights advocacy are at the heart of the agency's mission. These priorities were created by the vision of Deaconess Evelyn Wile. At Hillsides, children suffering from abuse and mental illness can still find a "safe place" to call home. Today, the children’s charity located in Pasadena is considered an official institution of the Los Angeles Diocese of the Episcopal Church.


Genevieve Riutort
Director of Development
Westside Food Bank
Westside Food Bank is an independent, non-governmental, 501(c)(3) non-profit corporation founded twenty seven years ago, which provides food to social service agencies on the Westside of Los Angeles County. Our food often enables low-income people to stay in their homes, deterring the problem of homelessness, because it saves them from having to make the agonizing choice between paying for rent or food when they can’t afford both. Receiving our food also enables our 65 member-agencies to devote more of their own resources to other ways of helping clients achieve self respect and economic independence.

Date: Wednesday, March 10, 2010

Time: 8:30 a.m. Check-in, networking and continental breakfast
9:00 a.m. to 10:00 a.m. Program

Location: Taix Restaurant
1911 W Sunset Blvd, Los Angeles, CA 90026
[One Block East of Alvarado]

Cost:
*MEMBERS - Breakfast Meeting
$17.00 - Click here to pay now

*NON-MEMBERS - Breakfast Meeting
$22.00 - Click here to pay now

Reserve by Friday, March 5th - 12 noon to 1-800-PLANK(15) or via e-mail to Yvonne Voisin at voisincom@aol.com

If you reserve and fail to attend, you will be billed. You can pay ahead of the meeting on-line via PayPal at piratesla.org or pay with cash or check at the door. We can not take credit cards at the door. If you are bringing cash, exact change is helpful! Thanks!

2009 Golden Buccaneer Award & Lisa Davidson Memorial Scholarship Recipients

Stephanie Medina Rodriguez (CBS2 and KCAL9) took home the 2009 Golden Buccaneer Award while Michael Arvizu (Glendale Community College) was introduced as the 2009 Lisa Davidson Memorial Scholarship Award Winner. (Photo Left ID: Stephanie Medina Rodriguez, 2009 Golden Buccaneer Award Recipient and Robin Gee, PIRATES President and Cable TV Manager of CityTV of Santa Monica.)


The Golden Buccaneer Award is given to an individual in communications that has demonstrated: an ongoing commitment to the community, a professional manner in media, and is regarded as an admired media representative and role model for students.

(Photo Left ID : Richard Guiss, Director PR & Development, Goodwill SOLAC and Michael Arvizu, 2009 Lisa Davidson Memorial Scholarship Award.)

Stephanie Medina Rodriguez is the Director of Public Affairs for KCBS and KCAL television stations in Los Angeles. She has more than 25 years professional experience in broadcast journalism, and community relations.


Before the merge of KCAL and KCBS in 2002, Medina Rodriguez was the Public Affairs Director for KCAL9 in Los Angeles. Prior to that, she was News Assignment Manager, News Segment Producer and Assignment Editor covering local news, breaking news, special assignments locally, across the nation and Mexico. In addition, she produced, for two seasons Emmy nominated, “Crosscheck”, a public affairs, point-counter-point program for KCAL. Medina Rodriguez is one of the few remaining staffers who joined KCAL when it began its groundbreaking newscasts in primetime in 1990.

(Photo Left ID: Genevieve Riutort, Director of Development Westside Food Bank; MC, Brent Seltzer, KSRO/Santa Rosa, " Brent Seltzer Still at Large"; Meg McDonald (APR) Owner/CEO, McDonald Media Services.)

Medina Rodriguez began her career as at KNXT (now known as KCBS) while attending California State University, Northridge where she graduated with a B.A. in Journalism. She also worked for KNBC before graduating and spent 6 years at KABC before moving to KCAL.

As a broadcast journalist, she has been honored with 4 Emmy Awards and 3 Golden Mikes and an Imagen Award. She has also been honored by the California School Board Foundation, The Best of the West, Comision Femenil, San Fernando Valley Chapter, the Los Angeles County Board of Supervisors, The Los Angeles City Council, the Los Angeles Press Club, the Los Angeles County Susan G. Komen Breast Cancer Foundation and several other non-profit organizations.

In 2008, she was appointed by Los Angeles City Mayor Antonio Villaraigosa to the Transportation Board of Commissioners. Medina Rodriguez serves on the board of Heal the Bay as chair the marketing committee and won two Emmy awards for the production of the one-hour environmental specials H2O Heroes, and Heal the Bay. She also sits on the boards of the American Heart Association, Economic Alliance of the San Fernando Valley, Asian American Pacific Legal Center is and on the marketing committee for the American Cancer Society. She is a member of the National Association of Hispanic Journalists, California Chicano News Media Association and the Academy of Television Arts and Sciences and is a Deputy Registrar of Voters for Los Angeles County. A native of Los Angeles, she lives in the San Fernando Valley with her husband and two children.

Since 1972, PIRATES has been sponsoring the Lisa Davidson Memorial Scholarship program for current sophomores and juniors majoring in communications, journalism, radio or television at a four-year Southern California college or university. This scholarship is named in memory of Lisa A. Davidson, a gifted public service coordinator at KNBC-TV and PIRATES member, who died tragically at a young age in an automobile accident. The purpose of this scholarship program is to recognize outstanding students who have excellent potential for improving the lives of people in Southern California through a communications career. Lisa Davidson Memorial Scholarships are supported by contributions to the Ruth Collander Endowment Fund.

Michael Arvizu, will be graduating from Glendale Community College next fall. He also serves as a reporter for the Burbank Leader, Glendale News-Press and La Cañada Valley Sun newspapers.

Los Angeles County Office of Education "Santa for a Day Campaign," was PIRATES Toy Drive Beneficiary.

I BIG THANK YOU TO OUR TABLE SPONSORS:

A Special Thanks To Our MC Brent Seltzer for volunteering his time and comedic talents to bring laughs to the guests! Brent Seltzer, who is back on the air doing a 2 minute commentary in morning drive on KSRO in Santa Rosa, " Brent Seltzer Still at Large", entertained us as our MC. “Still At Large” is based on Brent’s quick wit…and total lack of respect for all things that are…well, all things.
Check out his audio blog: Click here to listen...


"My thanks to all of you for your efforts, talents and generosity in making the event a success. I think we raised a nice amount of money for the scholarship fund, it was really nice to have everyone together. Have a great holiday season!" Robin Gee, PIRATES President.

PIRATES (Print Interactive Radio & Television Educational Society) is dedicated to helping nonprofits to more effectively work with the media. It is the only L.A. area association that offers regular opportunities for nonprofits, the media, and other communications professionals to network. For more information: http://www.piratesla.org/